My weekly tip series.
Please join me every Tuesday as I release a new tip to help you in your Online Marketing efforts.
Nov 19th 2019
#TishsTuesdayTip: Get on Google My Business!
Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimisation and online visibility. It’s a free tool which helps you manage your online presence across Google.
Sometimes you think you are on GMB because you might see your business name on the map. But check it out, as your business address might have been found by Google, but not registered to you. You can benefit so much more by registering, verifying and editing your business information, you can both help customers to find you and tell them all about your business.
The main benefits of having a GMB account is that you can provide so much more information to potential customers. When people search for a business on Google, they may see information about your business in a box that appears in their search results. The information in the box, called a Knowledge Panel, can help customers discover and contact your business.
You can add business details, images, get reviews and get properly placed on the Google Map in search results.
One of the most powerful ways to get attention is by creating posts in GMB. You can add blog posts which can include an image, text, a Call To Action and a URL that you can use to link to a landing page or your website. Each post has a limit of 300 words, and the first 100 characters (or fewer) can appear in the business’ Knowledge Panel.
You can also add an event, post about a sale or feature a product!
Check it all out here today https://www.google.com/intl/en_uk/business/